Email marketing is the process of using inbound and outbound emails to generate leads. While lead generation via email is time-consuming and requires persistence, there are several reasons why companies should start using email marketing to grow their business if they are not already doing so.
- Stay in touch with your existing customers
An email newsletter with features on offers, upcoming events, new products or services, testimonials, case studies, etc. is a simple and effective medium to keep in touch with your existing active and inactive customers. Using certain best practices can help you create a professional and effective newsletter and drive more sales from your existing customer base.
- It is an additional strategy in the sales and marketing toolkit
Every company must have some stake in prospecting in order to maintain a pipeline of warm leads. The outbreak of the COVID 19 pandemic has made the traditional model of door-to-door or face-to-face selling obsolete. It is now even more critical to use email marketing as an additional tool for lead generation.
- It is one of the most cost-effective sources of lead generation
Like any cold lead generation effort, i.e. calling, knocking on doors, direct mail, Pay Per Click, etc., cold e-mail campaigns require persistence, patience, and the ability to withstand rejection. Although response rates are low and vary by industry and type of message, cold email marketing is usually recognized as one of the most cost-effective ways to develop prospects.
- It is a form of advertisement
By continuing to email you are getting your name out there and advertising your brand until which time the customer has a motive to buy. The need for your business may be sporadic and you want to be top of mind for a customer when the need arises.
- It allows you to create a shorter list of qualified leads to follow up
Most mass emailing tools, allow you to view the analytics of your campaign, i.e. which recipients opened an email, clicked on the email, and what portions of the email did they click on, etc. This information, allows businesses to have a narrowed list of qualified prospects to pursue further.
Working with an experienced consultant can help you get the maximum out of your email lead generation efforts. The COVID 19 outbreak has changed the way we do business forever. To stay in the game, businesses need to digitize and adapt their business models now more than ever. We have helped several small businesses with email sales lead generation and eNewsletters. Get in touch today to understand more about how we can help you use email marketing to grow your business.