• Skip to primary navigation
  • Skip to main content
(609) 798 1450
SHJ Web Design & Development
  • About
  • Portfolio
  • Services
  • Blogs
  • Contact
  • (609) 798 1450
  • Show Search
Hide Search
Website Development Best Practices

6 Essential Things to Keep in Mind When Developing A Website

Everybody talks about how to drive traffic to a website but few talk about the elements of a website that help retain the traffic coming in. The way a website is developed determines the user engagement, the traffic level, the ability to be found by the search engines and the conversion rate.

It is not the fancy fonts and the complex design that draws the most visitors; it is the usability, functionality, appearance, and utility a website renders. One needs to devote enough time and thought to make a website successful. We have put together a list of six things that should be kept in mind when developing a website.

  1. Mobile & Tablet friendly: Research indicates 57% of the web traffic comes from smartphones and tablets. Having a mobile-friendly website is not only important for good user experience but is also for SEO rankings. The information on your website – images, texts, videos, and links – should be perfectly visible when accessed from any mobile phone or tablet. Since these gadgets offer minimum space for your content, one should aim for a simple and specialized mobile design.
  2. Speed Optimized: Page loading speed is very important as customers can get frustrated if they have to wait for a long time for your website page to load. Kissmetrics studies show that half of the internet users expect a website to load within 2 seconds. When developing your website, there are simple measures you can take in order to optimize your site loading time like choosing a better hosting, using a Content Delivery Network (CDN), reducing plugins and redirects, CMS data optimization or detecting 404 errors.
  3. Keywords optimized: Keywords are one of the crucial elements of SEO. A website that has optimized keywords is easily found by potential customers when they look for products and services. SEO keywords research should be an ongoing process where the focus should be on expanding and updating the SEO keyword list. Make sure that you don’t target keywords that are way too popular because they will be highly competitive.
  4. Internal Links on pages: Google crawls your website by following internal links on your website and understands the structure of your website. Internal links also help in ranking content which can make your SEO strategies more effective. Apart from rankings, links allow Google to know which content is more important. For example, the links on the homepage carry the highest value because they have the most backlinks. Therefore adding the right links at the right place is very important.
  5. Contact information prominently displayed: Displaying contact information on the website creates trust and credibility in the minds of the visitors when they like your products/services and think of buying them. It reassures your availability and accessibility to visitors. Prominently displaying your contact information also increases your conversion rate. Focus on displaying the contact information at a place where visitors can easily find your information. Most commonly it is in the header and footer on your homepage, however, you can also choose to display this information on other highly visited pages on your site.
  6. Intuitive, user-friendly, simple navigation: A website should never be about you and your business. It should always be about the visitor who seeks your website for information and solutions. Never let the user do the work. Instead, the website should be developed with clear navigations that lead to established product pages. A user-friendly, intuitive and well-designed site effortlessly guides visitors to the solutions you offer to their problems.

Conclusion

A website can be built by keeping plenty of things in mind like color, typography, content, design, however, these 6 building blocks would make your website more robust in terms of performance. Don’t get caught up in the aesthetics, rather focus on performance metrics as well. Keep your website simple and do not add unnecessary elements. Keep yourself updated with the latest technological trends, improve your content by adding keywords that attract more traffic and optimize your website always. Following small things like these would definitely improve your website performance and help you in reaching your goals.

We hope you find this post useful. You can also share your thoughts by posting your comments below. We would love to see how it helped you in particular.

Get in touch with us to learn more about how our website design and development services can help your business.

Written By: Anchal Garg | November 18, 2019

About Anchal Garg

Anchal, Director of Marketing, worked with JP Morgan and The Boston Consulting Group, handling strategic projects across various industries. She worked directly with senior officials at the Ministry of Energy - India, developing a roadmap for the Petroleum industry. Attended the finest schools in India. MBA - Finance from IIM Calcutta.

Share: Facebook LinkedIn Email
Recent posts
Should SEO be a part of your website dev project

Why SEO Should be a Part of Your Website Development Project

October 27, 2021 By Anchal Garg

More often than not, business owners go down the route of first developing their website and then working on Search Engine Optimization. This is a huge mistake and a strategy destined to make business owners lose valuable time and money. There are several aspects of designing or developing a website that must be done right […]

8 Secrets to Developing a site that actually draws customer

8 Secrets to Developing a Website That Actually Draws Customers

July 7, 2020 By Anchal Garg

A website is your 24*7 online sales rep. While most businesses today have some kind of an online presence, very few are able to leverage it to grow their business. For your website to function as an effective sales tool, you need to invest in building a high-quality website. A quick one-page website on a […]

E-commerce extension for websites

Why a Simple E-commerce Extension is What Small Businesses Need

April 29, 2020 By Anchal Garg

The COVID 19 outbreak has changed the way we do business forever. To stay in the game, businesses need to digitize and adapt their business models now more than ever. If you are not already offering online sales (payment & delivery) and/or Contactless Curbside Pickups, you will continue to lose a growing portion of your […]

Why Online Reviews are Important

Why Online Reviews Are A Powerful Tool To Boost Your Business

December 23, 2019 By Anchal Garg

How often does it happen that you buy a product only after reading its reviews? Humans are rational creatures. We like to invest in something only once we are sure about it. Reviews are a great way to convince your customers about buying your products and services. If you are not actively soliciting reviews from […]

SHJ Digital

We are one of the leading web design and development companies in New Jersey, specializing in custom Search Engine Optimized websites. Our websites are built to help you grow your online brand and generate leads.

Facebook Linkedin
Links
  • About
  • Portfolio
  • Services
  • Blogs
  • Contact
Get In Touch
Egg Harbor Township, NJ 08234
[email protected]
(609) 798-1450
Visit Us
SHJ Web Design & Development NJ
Subscribe to Newsletter
  • This field is for validation purposes and should be left unchanged.

Copyright © SHJ International