Case Study

Problem

Botwinick & Company., a leading accounting firm in NY/NJ was looking to revamp their existing website and create something that was professional yet different from the regular and dull accounting firm websites. They also wanted something that could showcase the fun and creative side of their culture.

Solution

We created a unique look and feel, blending artistic and modern by combining professional cues with pop art images. Pop art images adorn the Botwinick & Co. office and in a way representative of their workplace culture. We also tried to use images to represent NY and NJ which is where most of their clients are located.

Design

Design was a significant part of this project. The clients were looking for a total overhaul: new website, fresh branding and updated imagery. We designed the website with its brand colors to be both visually arresting and versatile. This updated look was carried throughout to create a striking and consistent look.

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Primary

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Secondary

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Accent

Color Scheme

The primary color used here is part of the Brand's identity, but the website required a bright enough color to make the crucial elements stand out. So we decided to go with this particular shade of orange. Orange is a very vibrant and energetic color. In its muted forms it can be associated with the changing seasons, orange can represent change and movement in general.

Typography

One of our key priorities when picking a font was legibility since the client was bound to have lengthy blocks of text given the nature of their business. Raleway is a perfect blend of style, functionality, and legibility.

Raleway

Headings

Raleway

Body

Highly Recommend

""John, Vishal, Anchal and the entire team at SHJ were great as we went through a long and arduous website redevelopment process. The team continued to stay engaged and was always supportive as our website was constantly evolving and changing. Their open and honest feedback has led us to a website that both our team and clients greatly enjoy. Highly recommend to any company embarking on their next website redevelopment process " "

Kevin Violick, Botwinick & Co.

Botwinick & Co.